Jiving Collaboration Software

Task #1:

Create a brand identity for a startup company called “Jiving”. Create two separate concepts for a company logo with short, written descriptions for each one.

Time expectation: No more than 1 hour

Task #2:

Create a wireframe showing the content of the Jiving “Employee home” page on the corporate intranet site.

Using the content categories and details on the following page, create two wireframes of the Jiving “Employee home” page:

1. a landscape-format web version.

2. a portrait-format mobile version.

Time expectation: No more than 2 hours

Task #3:

Create a mood board that illustrates the general look and feel of the UI design, including: typography, colour scheme, design patterns, widgets, textures, etc.

Time expectation: No more than 1 hour

Project Outlines

1. Understand and Develop the Concept

· Gather information to understand the project’s overall picture. Know who the end-users are.

· Review the design briefing.

· Create a story board and a scenario.

· Find potential problems and solve them

2. Gather information

· Define “jiving” and “millennials” and work from there.

· Search for design trends that appeal to as many millennials as possible.

3. Work on the design of the logo. 

4. Develop an informative design which includes sketches, the developing topology, wireframes, and the layout/composition.

Briefing

· The company is a startup called ‘Jiving’.

· ‘Jiving’ creates collaboration software for larger enterprise companies to facilitate communication between employees, customers, and partners. 

· The company branding colours are blue, purple, green, and orange.

· They cater to a millennial demographic. 

· They consider the tone of their brand to be youthful, hip and progressive.

Exploratory questions to understand the brand space

1. JIVING (company Name)

What is the origin of this name?

2. Collaboration software

Is this a social media? Is there any examples?

3. Target Audience

Who are the users?

4. Colour

Can I use different shades of these colours? How many colours should I use as a core colour? How many and which ones should I use as accent colours?

‘jiving’

1. swing music or the dancing performed to it

2. a: glib, deceptive, or foolish talk tired of listening to his jive

   b: the jargon of hipsters

   c: a special jargon of difficult or slang terms street jive

(Merriam-Webster Dictionary)

Software

Software: collaboration software

I have looked at major social media sites (Facebook, Twitter, OK.RU), more thoroughly than I normally do. Also I had interviewed 3 millennials (20-21 years old) to get a sense how they using social media. I learned that they almost never pay much attention to the surrounding designs of social media. It means that social media creators achieved the purpose. Good design is invisible.

Many of the social media sites had great deal of similarity: very light shade of gray background, and they were quite boxy. And a familiar blue links. People still think blue means link.

Colours

Vibrant and bright yet humble and strong.

Millenialls

What are they like? What do they like? 

Millennials are so named because they were born near, or came of age during, the dawn of the 21st century – the new millennium. As the first to be born into a digital world, this demographic group is often associated with the Internet and social media: Technology is incorporated into their everyday lives – it’s been estimated they check their phones as many as 43 times daily – and serving them has been a major contributing factor to the growth of Silicon Valley and other technology hubs. Also known as Generation Y (Gen-Y).

(www.investopedia.com)

Logo Design

The concept of the young generation and collaboration gave me the following ideas. 

Typography - bold, straight lines, simple, but with some softness, roundness

Colour - vivid

Items - lines, icons

Inspiration - cool, new, flat design