Jewellery Application

Maple Leaf Diamonds Application

The challenge of this project is to design a solution which will help Corona Jewellery Company's dealers to sell jewellery online via mobile application. 

Maple Leaf Diamond (MLD) offers customers unique jewellery that is entirely mined and hand crafted in Canada. Currently MLD includes several collections with a wide pricing range. 

Studies show that in 2016 50% of Outdoor sales occurred online. Therefore, everything needs to be optimized for the Internet.

Research Insides

According the survey 2016 (Todays Bride magazine)

• $5,020 is the average price of an engagement ring. That's $263.5 million CAD annually.

• 69 million dollars is the total value of jewellery received by bridesmaids and groomsmen.

• 148 million dollars is the total value of the Canadian wedding band market.

• Dollar amount is based on 160,000 weddings a year in Canada

• The average age of a first-time bride: 29

• The average size of weddings: 185 people

• The average length of engagement: 16 months

• The average cost of a Canadian wedding: $25,000

• The average household income: $100,500

• The average time the ring shopping lasts is 3-4 months

Target Users (Personas)

The main group of jewellery buyers is 25-35 years old. They all are dependent on use of mobile devices. Thus, mobile application for jewellery business allows to target to all those having smartphones. 

During the research period I learned that:

1. Mobile app can help MLD dealers to:

Wider Reach to Clients: MLD mobile app for Jewellery business will allow to sell to all those having smartphones.

Showcase conveniently 24x7: MLD dealers can showcase MLD collection anytime and from anywhere.

Cost-effective promotions and Branding: As compared to the amount required for the conventional branding and promotional activities, mobile application development for the business costs considerably less.

Increase Sales: The application becomes another store similar to the physical location, which is accessible to all for 24x7. 

Know Your Client:  The application will securely collect and store the important data (their phone number, location, public profile, etc.)

2. Mobile App can help MLD buyers to:

Browse easily for 24x7: Customers can conveniently browse through all the latest MLD collections anytime.

Have hassle-free Jewellery Shopping: Personalized experience without the hassles of crowds at stores and getting all the details including price makes customers happy.

Update on Special Offers: Customers can get the updates regarding all the promotional offers right on their smartphone.

Share with loved ones: Even if the customer does not want to make the purchase right away, they can forward the information to friends and family who might be interested in jewellery shopping.

Work Flow

Platform we are going to use is AEM Mobile which has some limitations (i.e no animation or complicated design). After several user testing sessions I defined how user should find the dream ring in MLD "Collections" and find the local dealer to buy the item. 

Wireframes

Design of pages

Prototype